Tuesday, July 10, 2007

ESPN finds the meaning in "Hello, Goodbye"

A long time ago, for another blog, I was horrified by the use of the Beatles' "Hello, Goodbye," in a Target spot, because it had the audacity to change the spelling of goodbye to goodbuy. (Of course, since the spot continues to air, I guess I was in the minority.) The song is put to much more appropriate use in this commercial from ESPN from Wieden + Kennedy promoting the coming of David Beckham to the U.S. It's just too bad that ESPN had to get to using the song second. Via Adweek.

1 comment:

Lisa said...

It's a shame that these songs are being whored to giant corporations at all.