Weird that I'm actually sitting around watching the MLB All-Star Game, a waste of primetime if ever there was one. But it helped me stumble across this Fox promo called "Actober," a consumer-generated media solicitation with a twist--it's asking people to re-enact their favorite baseball moments in whatever way they choose and upload them. (In the horrible quality screen grab above, a baby plays the role of Bill Buckner during the 1986 World Series. You can see the ball rolling between his legs if you look closely. Sorry for the poor quality, but, hey, I'm a Mets fan and you'll have to live with it.) I like this CGM competition a bit better than the pitches NFL fans gave to win the opportunity to create their own ode to football. There's strangely something about the focus on a particular event that gives people a solid base to riff off of--and riff they do.
Tuesday, July 10, 2007
Fox wants fans to get into the Act-ober
Weird that I'm actually sitting around watching the MLB All-Star Game, a waste of primetime if ever there was one. But it helped me stumble across this Fox promo called "Actober," a consumer-generated media solicitation with a twist--it's asking people to re-enact their favorite baseball moments in whatever way they choose and upload them. (In the horrible quality screen grab above, a baby plays the role of Bill Buckner during the 1986 World Series. You can see the ball rolling between his legs if you look closely. Sorry for the poor quality, but, hey, I'm a Mets fan and you'll have to live with it.) I like this CGM competition a bit better than the pitches NFL fans gave to win the opportunity to create their own ode to football. There's strangely something about the focus on a particular event that gives people a solid base to riff off of--and riff they do.
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