Monday, July 9, 2007
Wieden wins Nokia, despite "controversy"
I'm rather late to the news that Nokia gave its business to Wieden + Kennedy, but thought I'd pause for a minute to muse on the fact that none of the news stories about the win mentioned the so-called controversy that erupted when Wieden London published a harmless travelogue about their pitch team's trip to the client in March. (A photo from their visit is pictured here.) I say so-called here because it was a controversy only in so much as a bunch of rival agencies tsk-tsked about whether or not it was a good idea to post even the slightest whisper about the review. Obviously, if Nokia had cared, it would have bounced Wieden from the pitch long ago.
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