I'm rather late to the news that Nokia gave its business to Wieden + Kennedy, but thought I'd pause for a minute to muse on the fact that none of the news stories about the win mentioned the so-called controversy that erupted when Wieden London published a harmless travelogue about their pitch team's trip to the client in March. (A photo from their visit is pictured here.) I say so-called here because it was a controversy only in so much as a bunch of rival agencies tsk-tsked about whether or not it was a good idea to post even the slightest whisper about the review. Obviously, if Nokia had cared, it would have bounced Wieden from the pitch long ago.
Monday, July 9, 2007
Wieden wins Nokia, despite "controversy"
I'm rather late to the news that Nokia gave its business to Wieden + Kennedy, but thought I'd pause for a minute to muse on the fact that none of the news stories about the win mentioned the so-called controversy that erupted when Wieden London published a harmless travelogue about their pitch team's trip to the client in March. (A photo from their visit is pictured here.) I say so-called here because it was a controversy only in so much as a bunch of rival agencies tsk-tsked about whether or not it was a good idea to post even the slightest whisper about the review. Obviously, if Nokia had cared, it would have bounced Wieden from the pitch long ago.
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