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As all of you ad types are being incredibly dull this week, figured it was time to go back to posting stuff about different agencies'
Wikipedia entries, and then I got to the C's. As for Campbell
Ewald, let's put it this way—an agency that's been around for 96 years can
be summed up in 104 words. Whoever wrote
Campbell Mithun thinks advertising is simply a matter of coming up with catchy
taglines, as in "Brilliant!" for St. Ives. Meanwhile, there's an opening for someone to write up the history of Carmichael Lynch, although no one has thought it necessary to spend quality time on that project so far. Lastly,
Cramer-Krasselt's main contribution to the universe (according to
Wikipedia, anyway) is that it created
stealth disco: "
Stealth disco (or SD) refers to the act of being
videotaped dancing or rocking out behind or near someone who is doing something serious and does not notice." Bet you didn't know any of that, did you? OK, now that I've gone through the
Wikipedia entries of four Midwestern agencies—if they existed at all—I've come to the sort of conclusion that only a snob from New York (or San Francisco) could make:
midwestern ad agencies are way too behind the times to have noticed
Wikipedia, except for those
happenin' stealth disco creators.
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