Tuesday, August 14, 2007
So, who are Julie Roehm's Facebook friends?
Yesterday's story about Facebook in Ad Age, not to mention yesterday's cover story about Facebook in Newsweek, begs the question of not only who has profiles on Facebook, but who those people's friends are. Thus, we'll begin studying this topic by taking a closer look at Julie Roehm (her Facebook photo is at right), followed, in later additions of this special investigative Adverganza series, by whomever else pops into our heads. (One proviso, of course, is that a "friend" on Facebook is not the same as a friend in the real world. Unless you can't stand someone, it's pretty bad form to turn down a request to be somebody's friend.) OK. Sorry. Back to Julie. Here are the friends of hers we recognized: Stewart Alsop, Microsoft's Joanne Bradford, Internet gal-about-town Susan Bratton, Ad Age's Matt Creamer, who, BTW was the writer on Ad Age's Facebook story this week, Avi Dan, JWT's Colleen DeCourcy, The New York Times' Stuart Elliott, Mediapost's Joe Mandese and Nick Friese, Joseph Jaffe, Jed Savage (who, last I knew, was at eBay), and Organic's Chad Stoller. It also shows you the limitations of Facebook that people you might suspect are friends of Julie Roehm's are not listed, such as Sean Womack, and don't hold your breath for Howard Draft, either.