Sunday, September 9, 2007

Adverganza's Monday morning picks, 09.10.07

Wherein I peruse the Monday morning headlines so you don't have to (I'll probably add more links to this later today, but I have a meeting in town today):

From Advertising Age:

—George Parker writes a column dissing motivational research, and, most impressively, uses only one swear word to get his point across. (Although, on second thought, I'd put money on the Ad Age editors having to edit a few more out.)
—Speaking of swear words, why it actually was good that Cramer-Krasselt CEO Peter Krivkovich told to fuck off.
—Bob Garfield likes Goodby's teaser campaign from Hyundai, even if it sort of reminds him of "rocks and trees."
—Duh. Original iPhone purchasers pissed off at price decrease. (IMHO, Apple knows it can get away with this shit because of the cult-like devotion people have toward their products. Whatta buncha lemmings.)

From Adweek:

—The annual (and renamed) Digital Hot List. Inexplicably, only the intro is available at this link, but, from what I could gather, the ten on the list, are: Facebook, MySpace, YouTube, TMZ, Veoh, Funny or Die, Digg,,, and (OK, now that I've actually seen the list, it's a little bit different than what the intro seemed to infer. Swap out, those last three, and replace them with, and iMeem.)
—Is Steve Jobs' mea culpa enough to tame the insanely mad iPhone early adapters?
—Visa tests mobile marketing.
—How engaging with social media is changing old-media publishing models.
—Barbara Lippert talks about Playtex's honest take on boobs. (You can't see the new Playtex campaign at the Adweek site—I'll refrain from commenting about that—but you can see it at or here.)

From Mediapost:

—Another Yahoo departure: this time its Lyn Bolger, going back to comScore.
—And now a Microsoft departure: Eric Hadley, leaving for Heavy.

From The New York Times:

—Disney, Toys 'R' Us start to test toys that they license or distribute for lead paint, because they don't trust the companies that produced them. Not a good sign for Mattel or other toy manufacturers.
—You don't say? A Quaker brand says it's "all natural."
—Kevin Morris, who negotiated a better Web deal for the creators of "South Park," doesn't plan on stopping there.

From The Wall Street Journal:

—Kimberly-Clark targets a bed-wetting solution to the people who actually bed-wet (free content).

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