Wednesday, September 12, 2007
Novartis to spread flu message virally
Where do you think Novartis got the idea of asking consumers to create viral films to promote the flu? Get it? Viral? Flu? It's late at night, what can I tell ya? Anyway, starting on Saturday, Novartis will launch a contest asking "aspring filmmakers" (well, at least they're honest about who might enter this) to make short films about how the flu affects them, how it spreads and why you should get nominated. Yeah, of course, this effort is called FluFlix.