Chevy vaults too far with Volt ads

So let's get this straight. Hyundai is running advertising that doesn't include the car, and Chevrolet is running ads which focus on a car that doesn't exist. The spot above is for the Chevrolet Volt, the automaker's hybrid—which isn't even slated to go on sale until 2010. It's not a bad commercial, taken completely at face value, but the fact that the car is only a concept so far is so subtly put as to be completely misleading. If you hadn't read this post—and I hadn't read this story—we'd probably both think GM was actually selling the car now.