Wednesday, September 19, 2007
Chevy vaults too far with Volt ads
So let's get this straight. Hyundai is running advertising that doesn't include the car, and Chevrolet is running ads which focus on a car that doesn't exist. The spot above is for the Chevrolet Volt, the automaker's hybrid—which isn't even slated to go on sale until 2010. It's not a bad commercial, taken completely at face value, but the fact that the car is only a concept so far is so subtly put as to be completely misleading. If you hadn't read this post—and I hadn't read this story—we'd probably both think GM was actually selling the car now.