So, I managed to scam a copy of the program for Advertising Week, and what I came away with was not so much a full understanding of every event being held next week, but a complete understanding of how unbelievably bad the agency house ads in the program are. (Sorry for the big gaps between each ad ... blame Blogger.) Now, I know that Lee Clow doesn’t break away from meetings with Steve Jobs to go make a print ad for the Advertising Week program, but, really, these agencies should be embarrassed they let this work out the door. While there were many ads in the program that were merely blasé, the four below each stood out in their own way. (The DraftFCB one, I admit, mostly for not featuring a lion. At least it has a concept.) I did the scans of each ad at Staples, and I admit the quality is poor, but maybe that’s somehow fitting. Read on and laugh—or cry.
Description: A strand of DNA made out of lightbulbs with the following caption at the bottom: "What is in Your DNA? Welcome to Advertising Week 2007."
Offense: Moving away from that lion concept.
AGENCY: Euro RSCG
Description: Rows of monkeys sitting at computers, under the headline, "If a million monkeys typed on a million computers for a million years, eventually they would come up with every great idea and line in the history of advertising. Here's to all the primates who've done it sooner."
Offense: Say what?
Description: So banal and readily apparent it doesn't need one.
Offense: Apparently working overtime to dispel the notion that it is one of the best creative agencies in the business. And what does a picture of two people high-five-ing each other have to do with loving advertising? BTW, when you go to everbodyslovingadvertising.com you are met with this sentence, and this sentence alone: "You are a loser." How's that for celebrating the ol' ad biz?
AGENCY: Young & Rubicam
Description: Picture of Groucho Marx, or picture of Ray Rubicam pretending to he's Groucho Marx. Hard to tell. It says Ray Rubicam on the bottom border of the picture, followed by equally inexplicable copy: "Advertising. Who knew?" The closing line: "Happy Advertising Week as we celebrate an industry that continues to amaze."
Offense: Where to begin? With a picture that really has nothing to do with the ad business, even it is Ray Rubicam pretending he's Groucho Marx? With copy that's only reason for being is to try to explain the inexplicable picture? No, the real offense is that this is the worst house ad I've ever seen, and that includes DraftFCB's infamous lion ad. At least, that, too, had a concept.