Friday, September 21, 2007
Think "advertising", think "false", "misleading", etc.
As a warm-up to Advertising Week, Max Kalehoff and Pete Blackshaw over at Nielsen BuzzMetrics decided to track what words people most closely associated with the word advertising based on tracking billions of online conversations. As the graph here shows, words like "false," "misleading," ""deceptive" and "subliminal" rank high, with lesser concentration on "spam," "bombarded," "fraudulent" and "soliciting." Ouch. Max, Pete and PhD's Erik Rabasca are hosting a Webinar about this at 12:30 p.m. today, which you can register for here. Luckily, their study isn't all bad news, though in the spirit of journalists everywhere, I've focused on the negative in this post.