OK, so the headline is an overstatement. But it probably shows what a cruel person I am that I actually find it laughable that many traditional agencies still haven't managed to build a decent digital capability. Yeah, I've been in this game since G.M. O'Connell was putting the final touches on the original Zima.com, but how could an entire industry—that I hope no longer prides itself on being cutting-edge—be so out of it? But the industry's attempts to catch up, a mere 13 years after zima.com, are all the news these days. So add to the hiring of Colleen DeCourcy by TBWA, yesterday's news that Mullen hired Ross Dobson, a former Digitas exec who had most recently been working for an agency in Little Rock, as its fourth managing partner—to oversee direct and digital. Keep those hires coming, folks.
Tuesday, September 4, 2007
Traditional ad industry discovers interactive!
OK, so the headline is an overstatement. But it probably shows what a cruel person I am that I actually find it laughable that many traditional agencies still haven't managed to build a decent digital capability. Yeah, I've been in this game since G.M. O'Connell was putting the final touches on the original Zima.com, but how could an entire industry—that I hope no longer prides itself on being cutting-edge—be so out of it? But the industry's attempts to catch up, a mere 13 years after zima.com, are all the news these days. So add to the hiring of Colleen DeCourcy by TBWA, yesterday's news that Mullen hired Ross Dobson, a former Digitas exec who had most recently been working for an agency in Little Rock, as its fourth managing partner—to oversee direct and digital. Keep those hires coming, folks.
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