Chocolate: the new agency revenue stream

I'm cribbing a lot from Adweek's creative newsletter today. Funny item about Brooklyn Brothers getting into the candy business, selling an organic chocolate called Fat Pig. Well, if that advertising thing doesn't work out, at least they'll have a chocolate high and maybe some cash to go with it. Best quote in the story was founder Guy Barrett on why they picked the chocolate flavor they picked: "The flavoring most people responded to was a Swiss milk chocolate. It was rich with no kind of aftertaste. It was a little sweeter than a Belgian chocolate but without the undertones." Here's a little advice: when the client calls and you're at the factory overseeing production, lie and tell them you're really at another client.