Wednesday, March 19, 2008

Everything you wanted to know about U.S. advertising

I've let 48 hours go by without fulfilling my self-promotional duty to link to a long piece on the entire U.S. advertising industry which I wrote for the Project for Excellence in Journalism's annual State of the News Media report which came out on Monday. The entire report covers a lot of ground, as does my story--which covers everything from spot TV to newspapers to measurement to what the upfront is--so maybe it will educate a few people outside the ad industry along the way. This is the first time that the PEJ, which is part of the Pew Research Center in Washington, has covered advertising as part of the report. Hope I did well by 'em.

2 comments:

Adonis Hoffman said...

Catharine, your article is one of the most comprehensive and accurate surveys of the advertising industry as it exists today that I have seen. Thanks for taking the time to be objective about the prospects facing the industry amidst the technological shift to digital platforms.

I would be happy to talk with you about the legal, regulatory and political challenges all advertisers face now and will face over the next few years, not the least of which will be efforts to curtail behavioral targeting and certain practices respecting the use and collection of consumer data online. I occasionally blog on these issues at www.Ad-Vantage.blogspot.com. Best regards, Adonis Hoffman, Esq. SVP & Counsel| American Association of Advertising Agencies | 202-331-7345 | ahoffman@aaaadc.org

sonya said...

The inclusion of the advertising industry in a report about the state of the news industry is an significant indication of how the boundaries between informational content, entertainment-motivated work, and profit-driven media are blending together. I enjoyed the peice, thank you.