OK, so now the Clios are going to have that firm that monitors people's brainwaves while watching Super Bowl ads do the same thing at the Clios. The plan is to take the finalists' ads and let people at the show have electrodes attached to their heads while they watch them. "Brain activity will be measured and recorded in millisecond increments to determine which ads elicit the strongest response," the email accompanying the release says. Since judges are always whining about how hard it is to judge, let's just eliminate them altogether and let the brainwaves do the awarding.
Tuesday, March 18, 2008
Let's start a new award show ... the Brainys!
OK, so now the Clios are going to have that firm that monitors people's brainwaves while watching Super Bowl ads do the same thing at the Clios. The plan is to take the finalists' ads and let people at the show have electrodes attached to their heads while they watch them. "Brain activity will be measured and recorded in millisecond increments to determine which ads elicit the strongest response," the email accompanying the release says. Since judges are always whining about how hard it is to judge, let's just eliminate them altogether and let the brainwaves do the awarding.
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