Tuesday, March 25, 2008

Paul Tilley and the irresponsibility project

Wake up people! Amazed that this post on AdFreak hasn't garnered more than one irate comment. Here's the news: Liberty Mutual has actually bought the keyword "Paul Tilley" to link to a site it's calling responsiblityproject.org, allegedly an exploration of "what it means to do the right thing." Those who click on the ad will be confronted by a post once again dredging up the speculation about what role bloggers may have played in his death. As the writer of this post has no more insight than any of the rest of us outsiders do about why Tilley committed suicide, isn't it more than a little irresponsible to continue the speculation and try to enhance traffic about it by buying a keyword? Seems pretty obvious to me. Feel free to leave your comment below the post on the Liberty Mutual site, and don't make your comment anonymous. BUT WAIT, THERE'S MORE: A source points out that Liberty Mutual also bought the keywords of the two blogs most involved in the controversy: "Adscam" and "AgencySpy." LATE AFTERNOON UPDATE: Liberty Mutual has pulled the links. Also I should have credited the Tribble Agency which started this whole gosh darn thing.

4 comments:

Steve Hall said...

I'm not even giving them the satisfaction of publicity.

George Parker said...

Cathy...
I just did a comment on their lousy site... We'll see if they post it!
Cheers/George

michaeldraznin said...

Cathy,
All i can think at the moment is, "wtf!??" Are those people insane? "Bad taste" doesn't even begin to characterize...
Cheers,
Michael

Anonymous said...

It’s ironic that one of Tilley’s last projects at DDB was overseeing the new campaign for State Farm Insurance. It makes Liberty Mutual’s actions all the more obscene. Liberty Mutual is using Tilley in a project that’s clearly designed to build their brand—yet it’s unlikely Tilley would ever have approved such a move, as he was quite loyal to the clients he serviced.