Thought I'd start the morning with a selection of Hal Riney commercials, because, if you haven't heard already, he passed away yesterday at the age of 75. Best obit I've seen so far is at Adweek.com, written by Jeff Goodby. First, a Bartles & Jaymes ad that played off the "Bo Knows" Nike commercial from Wieden.
Here's the famous 1984 Reagan commercial, "Morning Again in America," narrated by Riney.
Here's a two-and-a-half minute clip from a documentary about Henry Weinhard breweries, which includes a Henry Weinhard spot. Not absolutely sure this is Hal Riney's voice, but it's definitely patterned after him. No doubt about that.
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Nice piece by Jeff, with, for once, no ironic distance and plenty of proper respect. But that would be hard for him to do, since his agency owes a huge debt to Hal, whose brilliance inspired the whole (albeit small) San Francisco ad market the way Jay Chiat inspired Los Angeles creatives, and gave shops like Goodby a platform to show big clients outside of the Golden State how good they were. Covering advertising in California in the 1980s was like being a kid in a candy store. There was so much good work going on up and down the Best Coast, we didn't cover the beat so much as be entertained and--as with Hal and many others--inspired by it.
I doubt he'd thank us for our support. But he didn't have to.
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