Friday, March 28, 2008

Well how viral is your video?

Just saw an ad at Adweek.com for the First Viral Film Festival to be held on April 28th at The Dolby Screening Room in NYC. You can upload your viral smash hits at this link. Here's the conundrum: the videos will be judged, but shouldn't a viral film be judged on how many views it got? Not everything that intends to be viral is viral you know ... that's a pretty deep thought for me on a Friday.

1 comment:

Toad said...

Your point is well-taken though Cathy: It's only "viral" if people like it enough to pass it on.
Somehow, the term has come to mean "humorous, low-production quality video intended for You Tube"