Tuesday, April 22, 2008
'Adweek' has a new editor
No details at this point, but I'm hearing the new person was announced internally, allegedly someone with a heavy data background. Watch this space for more info. UPDATE: OK, here's the skinny. The new editor, who will report to Alison Fahey, is a guy named Michael Chapman who has been most recently at eMarketer, but has spent more of his career at The Economist Group and its data-driven Economist Intelligence Unit. For those who think that Adweek is going to become a house organ for Nielsen data, there's your fodder. As for Fahey, she is becoming publisher/editorial director at Adweek, which has been known for awhile now. I've mainly stayed away from personally commenting about all of the comments made here and elsewhere about her management style. I'll leave it at this: I hope Chapman is a really, really strong personality, because in order to make any kind of imprint, he'll need to be.