Monday, April 21, 2008
An 'Adweek' interview with IMG's CMO
If you need a perspective realignment, you might want to check out the interview at Adweek.com with Robert Birge, CMO of IMG, who talks about the sponsorship deals and content production work the company does surrounding vents like Wimbledon and New York Fashion Week. And check out those groovy guy glasses! This is the first time I've noticed that the videos at Adweek.com are embeddable, which may be new. Good idea, at any rate, and something I don't think you can do at AdAge.com.