Sunday, June 29, 2008

Adverganza's Monday morning picks, 06.30.08

Wherein I scan the Monday morning headlines so you don't have to.

From Advertising Age: (they don't seem to have put their print issue content up yet, so more to come later, I guess).

—Is a burger from Burger King worth $190?
—How Florida is fighting the possibility of another ad tax.
—Now people can't afford to lose weight.
—Unilever CMO Simon Clift calls P&G's Jim Stengel "a bigger media whore than Madonna." He also says other stuff in this story.
Discover's media account is in review.

From Adweek:

—Digital shops are sick and tired of not getting credit.
In case you haven't read enough about the J.C. Penney/Epoch kerfuffle over that "Speed Dressing" ad.
—Building agency cultures that respect both traditional and digital staffers ain't easy.
Attik's Will Travis is turning Japanese. I really think so.
—Rob Moorman will try to get us to care about Merkley + Partners.
Interactive polling coming soon to a theater near you.
The inside scoop on T-Mobile's CGM campaign starring Charles Barkley and Dwyane Wade.
—Steve Lambert is replacing online ads with contemporary art. Check out his Add Art project here.
—Benjamin Palmer on why the Internet is finally here to stay.
—Barbara Lippert plays around with 42 Entertainment's "Year Zero" game for Nine Inch Nails.
Only four out of 56 agencies who filled out Report Card questionnaires do paid search on their own names.
—Digitas becomes a third Publicis global media brand.

From Brandweek:

—Trying to put a value on word-of-mouth marketing.
—Ford Flex uses novellas to reach Hispanic consumers.
—MTV adds metrics like awareness and purchase intent to the good ol' CPM.

From Mediapost:

—Fourth of July celebrations may be recession-proof.
—Why Virgin Mobile bought Helio.
Cartier enters MySpace.
—Shocker! revises its annual car sales estimate downward.
—EMI way into the copyright infringement lawsuits.
—Here's one guy who will be going on a road trip this summer.
—The FCC mulls whether product placement deals should be disclosed. As I know my opinion matters, I think they should be.
—Zenith Optimedia ups its forecast for global and online spending for 2008, downgrades North American spending.
—Anheuser-Busch will slash costs, but not marketing spending. Ad industry, drink up!
—WPP doesn't want to mess with Robert Mugabe.
—The FTC is happy with the alcohol industry.

From Mediaweek:

—Fast-food, packaged goods gorge on cable ad deals.
—Metrics, schmetrics. Digital ad buyers aren't all hot and bothered about Google's new Web metrics.
—Fewer people want to drive to the newsstand to buy a magazine.
VH1's "Love Money" wants to superpoke you.
—Gas Station TV tells advertisers to switch to 15-second spots.

From The New York Post:

—MTV finally decides to compete with iTunes.

From The New York Times:

—Lots of people are whining about spilled milk.
—Google to distribute Web-only content from "The Family Guy" guy.
—Yahoo says that Carl Icahn "misrepresents the manner in which we negotiated with Microsoft."

From The Wall Street Journal:

—Despite the unfunny economy, Sealy finds humor in selling mattresses. Free.
—Everybody went to see "Wall-E" this weekend (except for me ... I saw "Kung Fu Panda.") Subscription required.

Since Ad Age still doesn't seem to have posted its full June 30 print issue content, I might go back and update its section later. Or maybe not. I got things to do, people.

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