Wednesday, July 2, 2008
Without Clay Felker, there'd be no Bob Garfield
Barbara Lippert has a wonderful piece about Clay Felker on Adweek.com today, and you really should go read it if you want to remember an era gone by, and perhaps even if you don't. The crux of Barbara's piece is how Felker led her into the world of advertising criticism, a specialty that didn't exist at the time. Says Lippert: "My first review was of a Ralph Lauren print series during the winter. ("You want to wear your best $300 sweater while walking your husky," I said, trying to sound like I knew what I was doing.) ... Clay gave it a whole page--the inside cover. I heard that the competition was literally laughing at giving an ad review so much space in the magazine. ... But before we knew it, our chief competitor had hired a writer to do the same thing." And so it goes. Now, as Lippert points out, everyone, including me, fancies themselves a critic.