Tuesday, July 1, 2008
The story of Clay Felker and 'Adweek'
You may have seen the obituary of Clay Felker, best known as the editor behind New York magazine. I'm writing about him here because he was also, at what was an admittedly a lesser point in his career, the editor of Adweek. Much of the publication's early 1980s reputation as the cheeky upstart going up against staid Advertising Age, was due to him and his long-time professional partner-in-crime, the graphic designer Milton Glaser. I'm working to get more of a recollection from someone who was there at the time. Will update when and if I can. UPDATE: Here are a few thoughts from Ken Fadner, the current head of Mediapost who was one of the founders of Adweek: "Clay gave me my big break in publishing at New York Magazine. And, much of what was ADWEEK was inspired by him or invented by him. We all owe him a great deal -- but I do, especially." There's a reminiscence from an anonymous poster below, who also talks about Walter Bernard's role in creating Adweek.