So I'm not the only one who immediately thought of the guy who made his furniture out of FedEx boxes when I heard about Deutsch's new campaign to promote the first New York City IKEA. You might recall that this guy posted photos of his FedEx furniture at this site several years ago. Thankfully, it's still up. Then FedEx, cluelessly, started to threaten legal action, and then, Stanford University's Law School Center for Internet and Society began to represent him. Anyway, so the Deutsch campaign features New York landmarks made out of IKEA boxes, only this time, it's not some guy building stuff out of boxes, but an artist and architect named John Hobbs, who I should probably know about. But I don't.
Monday, June 9, 2008
Making stuff out of branded boxes all the rage
So I'm not the only one who immediately thought of the guy who made his furniture out of FedEx boxes when I heard about Deutsch's new campaign to promote the first New York City IKEA. You might recall that this guy posted photos of his FedEx furniture at this site several years ago. Thankfully, it's still up. Then FedEx, cluelessly, started to threaten legal action, and then, Stanford University's Law School Center for Internet and Society began to represent him. Anyway, so the Deutsch campaign features New York landmarks made out of IKEA boxes, only this time, it's not some guy building stuff out of boxes, but an artist and architect named John Hobbs, who I should probably know about. But I don't.
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