Nike tells what William Gallas knows

If you want to see a good, unadorned use of YouTube by a marketer, subscribe to the NikeFootball channel. You will find commercials there, such as the recent Guy Ritchie-directed film, but it's also a repository for short interviews with international soccer/football stars. The four-minute clip I've embedded above features William Gallas, a defender and captain of Arsenal (not that I know my international soccer stuff). It's a straightforward mix of sound bites and highlights, carrying the theme, "What William Knows." This is not the sort of content that is going to send people flocking to YouTube in the tens of millions, but it's a great, ongoing way to connect Nike Football with its formidable , passionate fan base.