Not to be gross, but is this Tampax ad (the logo is partially visible in the corner) saying what I think it is saying? What country is it running in? Or is it a hoax? In case you don't know what I think it's saying, there's an old wives' tale—and maybe a true one—that sharks are more likely to attack women when they are having their periods because they can smell their blood. Are we to assume, then, that the so-called product benefit is that the product works so well that sharks won't attack?
Thursday, June 12, 2008
Use Tampax so the sharks won't get you
Not to be gross, but is this Tampax ad (the logo is partially visible in the corner) saying what I think it is saying? What country is it running in? Or is it a hoax? In case you don't know what I think it's saying, there's an old wives' tale—and maybe a true one—that sharks are more likely to attack women when they are having their periods because they can smell their blood. Are we to assume, then, that the so-called product benefit is that the product works so well that sharks won't attack?
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At least according to Ads of the World, it's running in France, done by the folks over at Leo Burnett. It's definitely a striking image -- kinda sly and fun -- and I doubt it would ever run in an American mag.
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