The prevailing wisdom, this recession around, is that the Internet will continue to grow, albeit at a slower pace, while every other medium tanks. But you gotta wonder, with sales at some automakers dropping by a third, whether that's really going to be the case. According to TNS Media Intelligence, Internet spending was up 8 percent in the second quarter, which, by the medium's standard is fairly anemic. Throw a whole bunch of freaked out car advertisers into the stew, along with a healthy dash of other ad categories that cut back, and that number starts to drop downward. Fasten your seat belts, people.
Thursday, October 2, 2008
Will Internet spending get squashed too?
The prevailing wisdom, this recession around, is that the Internet will continue to grow, albeit at a slower pace, while every other medium tanks. But you gotta wonder, with sales at some automakers dropping by a third, whether that's really going to be the case. According to TNS Media Intelligence, Internet spending was up 8 percent in the second quarter, which, by the medium's standard is fairly anemic. Throw a whole bunch of freaked out car advertisers into the stew, along with a healthy dash of other ad categories that cut back, and that number starts to drop downward. Fasten your seat belts, people.
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EMarketer made quite a few interesting predictions in the beginning of this year, such as "Networking goes beyond MySpace and Facebook" (yes), "Beijing Olympics pumps up ad spending" (obvi) and "YouTube decides the election" - well, maybe not YouTube flying solo but definitely all of rich & social media.
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williamgeorge
Search Engine Optimization
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