Thursday, November 13, 2008

Adverganza's Thursday morning picks, 11.13.08

Wherein I scan the Thursday morning headlines so you don't have to.

From Advertising Age:

--Another HP review, this time for the media business at ZenithOptimedia.
--Decline in DTC spending for second year in a row means less blather about side effects. Yeah!
--Droga5 runs with Puma.
--Smart phones will be a big new market for video games. Duh.
--3 Minute Ad Age: Antonio Neves is growing a beard. Oh, and social media continues to rock despite the nasty economy.

From Adweek:

--Google to put video ads tied to search results on YouTube.
--Cannes adds PR Lions. Get your nominations in for best press release.
--If you care, here are the five finalists in the BMW media review.
--Cadbury Adams hands the media goodies over to Horizon, Cossette.
--Razorfish's Shiv Singh says that social media is going to mean you ad types are going to have to get cozy with academia.

From Brandweek:

--Citizens Bank is expanding its Green$ense program, where it gives you a dime for every electronic transaction you make. ATM, with paper receipts, not included.
--MTV sending young people to the Philippines. Sort of.
--How nice. NBCU and the NFL are holding "Green Week" and it has nothing to do with "Mean Joe" Greene.

From Mediapost:

--That cheeky Gen "Y" makes its own investment decisions says Scottrade. But after the last six weeks, do you think they still will?
--Which department store currently celebrating its 150th anniversary just posted a $44 milion loss for Q3?
--We're starting to love our Vespas.
--Which electronics retailer saw its same-store sales decrease by 7.6 percent last month? Hint: it's not Circuit City.
--Don't read this if the windows in your office actually open: Nick Denton says ad spending could be down by as much as 40 percent. The full post from his blog is here.
--Someone actually suing because of those emails which say you're going to connect with your former classmates. Has he never seen an ad before?
--Here are the most socially responsible corporations. Surprisingly, no oil companies make the list.
--TV nets all over the Consumer Electronics Show.
--As of asset swap with WPP, Nielsen says it now provides 75 percent of the TV measurement in the world, and probably the universe. Unless Martians watch NBC.
--Katz moves to pick up some Interep assets.

From Mediaweek:

--Well, at least Outcast is booming.
--The Arbitron portable people meter now includes Internet radio ratings. New Yorkers listen the most.
--Turner Sports decides it doesn't need the British Open.
--Film at 11! Online shopping is mainstream!

From The New York Post:

--Conde Nast cancels its holiday party.
--Which well-regarded British magazine is cutting 5 percent of its U.S. staff?
--Dell spokesperson says, "There's no correlation between Casey Jones' departure and our commitment to Enfatico." Let's revisit this comment in a few months.

From The New York Times:

--Cheer up! "Elf Yourself" is back!
--The Times maintains straight face over fake Times. C'mon guys, lighten up.

From The Wall Street Journal:

--Hedge fund Quadrangle closes its media fund. I wonder why. Subscription required.
--Bottled water producer Nestle warns people against drinking soda. No self-interest there. At all. Subscription required.
--This year's J.C. Penney holiday campaign is all about price. Here it is, but it's nothing compared to last year's spot, which is, like, the best commercial ever. Free.

That's all for today.

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