Thursday, June 7, 2007

Does Olympics logo induce seizures?

Yep, they're saying that the animated version of the 2012 London Olympics logo might cause epileptic seizures, and according to this clip, from which I've posted a screen grab above, it's already been taken off the official Olympic Web site. The brainwaves behind this piece of—I don't know what you'd call it—is Wolff Olins, a design firm that is part of Omnicom Group. Why they felt they had to go with something like this, by the way, is so the logo would be "'dynamic, modern and flexible reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks'. " Whew. In other words, although some people unfortunately suffer from epilepsy, a whole generation is afflicted with ADD.

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