My BNET Media posts for the week of November 2, 2009

This week at BNET Media, I wax on about Conan O'Brien climbing in the trunk of a Ford Taurus, Jay Leno getting real, and "Southland" scaring NBC -- even though Halloween is over. Here in reverse chronological order, is some of the finest content on this side of the Adverganza:

• Jay Leno Admits He Would've "Preferred" to Stay on "The Tonight Show"
• Will Ferrell's "Funny or Die" Will Make Money on YouTube; No Illicit Uploaders Need Apply 
• TNT's "Southland" Could Become NBC's Post-Halloween Nightmare 
• Can "TV Everywhere" Become "Publishing Everywhere"? Jeff Bewkes Thinks So 
• "Tonight Show with Conan O'Brien" Clip Shows How Brand Integration Gets Done

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The Weezer Snuggie: It rocks ... and it's real

OK, just discovered this over at AdFreak. You can get the Wheezer Snuggie and their new CD for a lo, lo $29.95. I dare you not to watch.

Teaching social media workshop at Art Directors Club, Nov. 9

Just a quick heads up that I'm going to be teaching a social media workshop at the Art Directors Club of New York on Monday starting at 5, with the help of Greg Christman of Sam & Lori, otherwise known as @reelspit (I don't know why.) Our goal is to help people in advertising build their personal brands via blogging, Twitter and other tools. It's very hands-on -- attendees should really try to bring their own laptop so they can get their fingers dirty -- and will teach all anyone needs to know to be able to walk out of the room a few hours later with their own blog set up and a burgeoning Twitter presence. After that, your nefarious plan to rule the ad blogosphere is out of my hands.

The Social Media Insider looks at the social net-energized portals

In today's Social Media Insider, I ponder what it means when everyone of the Big Three portals — the latest being MSN — allows users to put their social nets on their home pages. In case you doubted it, the era of the portal is now officially done.