Monday, September 10, 2007

Read a Q&A with Sarah Fay if you want

This Q&A with Carat's Sarah Fay seems like it got somewhat lost in the shuffle last week—it appeared on Thursday, and was one of the first Fay has done since getting the big promo, which now means she runs the on- and off-line sides of Carat USA. There are two insights worth noting here: that Fay asserts that merging other on- and off-line media agencies is being "widely talked about" and that when asked what she thinks is "one of the biggest challenges facing the media industry right now," she says, "The disaggregation of creative and media. " You may not agree with Sarah, but the interview is certainly worth a look.

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