Thursday, December 6, 2007

Martin Sorrell's Google obsession

So, apparently WPP Group chief Martin Sorrell was obsessing about Google again yesterday, during remarks he made at the UBS media conference. This time, his concerns about the company—which he has called in the past a "frenemy"—are about its mobile plans and the DoubleClick acquisition, which he believes could turn Google from frenemy into enemy. He also engaged in, what by now, is his obligatory discussion of Google's market cap vs. those in the ad industry. Yesterday's sound bite: that Google's market cap is four times the size of the top 4 agency holding companies. Thing is, Sorrell has been obsessing about Google for awhile. The first time I recorded it was in a March 2006 story I wrote about Google, in which Sorrell mused that the company's then market cap of $100 billion, was $85 billion more than what he called "poor little WPP." Somehow, I doubt I was witness to the first time he made such a comparison. In fact, Sorrell is constantly raising the specter of Google. In searching for that story, I found remarks by Sorrell about Google here, here and here. Well, one thing you can say about constantly talking about Google—it sure gets you quoted.

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