
From Johnny Vulkan, Anomaly, New York: "This year hasn't been a wonderful one for advertising professionals—unless your business is advertising conferences entitled 'The Future of Marketing'—but 2007 will prove to have been a remarkable year for the marketing profession in general."
From Simon Waterfall, Poke, London: "Another thing I hope we've learned from this year is that advertisers need to learn a lot more about their audience. And they need to start thinking a little more smartly about the new forms of media that have been dominating the headlines. Everyone wants a piece, but do they really need it?"
From Jonathan Kneebone, Glue Society, Sydney: "At the judging of various advertising events this year—from Clio to D&AD, from AWARD to Young Guns and AdFest—it became clear that 2007 was the year no one really knew what to do next—particularly the multinational agencies."
Each author also has a slide show of what they found interesting this year. I don't believe any of them mentioned Adverganza. And BTW, are these peoples names for real, or what?
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