Monday, March 17, 2008

Adverganza's Monday morning picks, 03.17.08

Wherein I scan the Monday morning headlines so you don't have to:

From Advertising Age:

The digital special issue (although these days isn't every issue about digital?).
—Rethinking whether Web advertising should even exist. Not to rain on your St. Patrick's Day parade or anything.
What Google's stock drop means in the larger world, if anything.
—General Motors will spend half its budget in digital within three years.
—Could it be that the four major ad holding companies are ahead when it comes to digital spending? Strange, but true.
—Unilever tops the Digital A-List. Here are others on the A-List.
—Can someone define AOL for us please?

From Adweek:

—What happens when consumers continue the campaign long after the marketer might have planned on abandoning it.
—Pepsi will launch its own series this summer.
—Cutwater brings someone from elsewhere in Omnicom to replace Brad Harrington.
Mucinex moves to MPG. Unfortunately, since it's a media shift Mr. Mucus will probably live on.
—The effect online communities are having on what you see on TV.
—Alex Bogusky tells us what knocked him on his ass.
—Carnival Cruise Lines is drinking the Kool-Aid on integration.
—Goodby does an online campaign that features a fake band called White Gold.

From Brandweek:

An interview with Sea''s CMO Richard Gerstein.
—Method, Seventh Generation products full of carcinogens?

From Mediapost:

—Shamrocks, chocolate easter bunnies ... what's a purveyor of schlocky, holiday-related merchandise to do?
—Madonna still associating with horrible Sunsilk advertising. Is it too late to take back her Rock 'n' Roll Hall of Fame induction?
—Debbie Richman moves from OMD to head ad sales at Lifetime.

From The New York Times:

—The "Sex and the City" promotional juggernaut begins, and the movie isn't due out for another 10 weeks.
Is Starbucks' musical taste too mainstream?
— gets mainstream advertisers like Friskies.
Consumer Reports makes its opinions clear, via advertising.

Lots of interesting stuff in The Wall Street Journal, but none of it has to do with marketing or advertising, if you know what I mean.

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