Tuesday, April 8, 2008

Latent trend: menopausal sexpots

For the second time in less than 24 hours, I've been confronted with a commercial that portrays the randy tendencies of menopausal women, for two different products no less. (Can't remember the first one. Think it started with a "V".) Now, I'm not saying that sex drive and menopause are mutually exclusive (not old enough to be in that demo yet), but what's a little odd about these commercials is that they tend to overplay the sex angle, as though once released from the possibility of getting pregnant, that's all gals think about. The second one, for a product called Estroven, takes place in a magical place called "MenopauseLand" and can be seen at this YouTube link. Side note: Why would BrandBuzz put this video on YouTube and not make the html embeddable? Educated guess: someone at the client is not getting this viral thing.


Catharine P. Taylor said...

has anyone seen this other commercial I'm talking about? Thanks. Cathy

Anonymous said...

I haven't seen the ad, but let me, a post-menopausal woman, give you the real dope: Once you're done with the nastiness (flashes, mood-swings, etc.) libido takes off like a rocket. It's testosterone that controls the libido in both sexes, and until menopause it has to contend with estrogen, which tends to blunt testosterone's effects.

Once the estrogen is out of the way, testosterone can have its way with us.