Wednesday, October 29, 2008

Adverganza's Thursday morning picks, 10.30.08

Wherein I scan the Thursday morning headlines so you don't have to.

From Advertising Age:

--Ad Age wants to know what you thought of the Obama infomercial.
--Procter & Gamble cut its ad budget by $67 million in the first two months of the quarter, with TV taking the biggest hit.
--And you thought what Pepsi was doing on the packaging front was dramatic. McDonald's CMO Mary Dillon is calling Mickey D's repackaging initiative its "biggest packaging initiative in the history of the brand." Kind of reminds me of what Burger King does.
--Ken Wheaton says that a certain Subway ad was " ... stupid, lazy, completely lacking in creativity and -- possibly -- disrespectful to the long-dead Abraham Lincoln. But racist it was not." If you want to know how he really feels, click here.
--3 Minute Ad Age: Finally getting under the hood of Honda's musical road.

From Adweek:

--Sir Martin Sorrell thinks next year's gonna suck too.
--So major media agency honchos think this recessionary media climate could last for a couple of years. Time to take that sabbatical.
--What's red and green and good all over? Starbucks' new partnership with (Red).
--Adidas launches global campaign from 180/LA featuring NBA stars who adopt young players. I've posted a 4-minute vid from the campaign below. There's also footage available at

--Is it just me, or does this revamp of Sony's Crackle sound a lot like Hulu?
--Ad of the Day: A Travelers Insurance commercial from Fallon. Since it's not posted at the Adweek site, I've done so below.

From Brandweek:

--Hey! Good news! Earnings are up at Kellogg's, Kraft and Procter & Gamble! And it's partly due to advertising!
--Embarq, a phone company I've never heard of, willing to give consumers 48 seconds of fame on YouTube. I think the company could use it.
--More on McDonald's: it's corporately responsible.

From Mediapost:

--The new Nissan "Z" to launch first in the game "The Need for Speed: Undercover" from Electronic Arts.
--The book "The Age of Conversation" featuring contributions from 237 marketing bloggers, is out. No one asked me, so I'd suggest you not buy it.
--Well, there's some good news at General Motors. It set sales records in Asia, the Middle East and Latin America last quarter.
--The future of online video from the OMMA Video conference.
--In case there was any doubt, Nielsen says MySpace is the no. 1 online destination for 15-to-24 year olds looking for info on new movies.
--AOL discovers social networking.
--Another layoff roundup. Read it if you dare.
--Meredith's revenue declines in its fiscal Q1 2009, down 6.7 percent in broadcast and 9 percent in publishing.
--Guess I missed that there's now an Oprah Winfrey Network. Anyway, former Lifetime exec Maria Grasso is now svp/programming.

From Mediaweek:

--Ready for the Out-of-Home Advertising Bureau?
--Comcast posts strong earnings; CEO Brian Roberts attributes to his father having lived through the Depression.
--Marc Berman's Programming Insider: CBS won Tuesday, au revoir Cloris.

From The New York Post:

--Everyone must be cutting back if Google has closed down its afternoon tea on Tuesdays.
--Had to run the picture at right of the Post's take on the Obama informercial.

From The New York Times:

--TiVo and Netflix together at last.
--Teen Vogue creates a hangout at the Mall at Short Hills.
--This group called The Beatles in a deal with MTV's Rock Band.

From The Wall Street Journal:

--Gee. They're having trouble marketing the movie "Zack and Miri Make a Porno." Free.
--Online video getting easier to search. Free.

That's it for today. Bye all.

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