Sunday, November 30, 2008

Adverganza's Monday morning picks, 12.01.08

Wherein I scan the Monday morning headlines so you don't have to.

From Advertising Age:

--Yes, you are seeing the same ads over and over and over again.
--Bob Garfield asks: "Whatsa matter with widgets?"
--Time more popular with college students than People, allegedly.
--Don't expect Tiger Woods to do another car endorsement deal soon.
--Unilever moves to producing less colors for its packaging. If that's not a sign of an economic downturn, I don't know what is.
--Even life at the Google-plex isn't as fun as it used to be. The search giant cuts back, a little bit anyway.
--First came Black Friday; then Cyber Monday. But what about Mobile Tuesday?
--Q&A with American Airlines' VP-corporate communications and advertising, Roger Frizzell.
--Japanese way into the crowd-sourcing.
--What your response to logos has to do with your nucleus accumbens.
--Down with the economy, up with smartphones.
--This holiday season, you may find that Jameson really, really speaks to you.
--What brands will die in a GM bailout.
--Regis Philbin upset with Commerce Bank merger with TD.

--Hispanic market feeling the economic crisis blues.

From Adweek:

--Still not many people of color and other ethnicities in the ad business. Not that you should be falling over with shock.
--Adweek asks if marketers can be the savior of the holidays.
--CEO Robert Lerwill leaves Aegis.
--Deutsch lives to work again with Sports Authority, winning the media planning and buying biz.
--The return of barter to buy ads.
--Barbara Lippert finds that Macy's endorsers aren't exactly dripping in Christmas cheer. See what she means.

--Q&A with Robert Rasmussen, executive cd of innovation at Bartle Bogle Hegarty, New York. (Question: Shouldn't all cds be on top of the innovation thing?)
--Benjamin Palmer asks if impressions are really just views.
--Ad of a Couple of Days Ago: American Express embraces Dave Matthews, Gwyneth Paltrow, Brian Grazer and Tina Turner (who even make a side reference to that Ike guy).
--WPP's Team Detroit gets an assignment that isn't Ford, which is a good thing.
--Online ad spending stable, with direct response ads leading the way.
--More evidence that ad guys will never lose their movie-mogul aspirations.

From Brandweek:

--What really happens to the advertising and marketing business during a recession. Good news for ad agencies; more bad news for CMOs.
--Procter & Gamble uses "What Not to Wear"'s Stacy London to change its strategy for Pantene again.
--Food companies associate themselves with a rodent, an animated one.
--P&G launches brandSaver Live!, a coupon event, at 57th and Sixth.
--Recession means marketers won't go mobile next year.

From Mediapost:

--Holiday shoppers say screw the economic crisis!
--People liking the car-buying process. Maybe because it's full of deals, deals, deals!
--7-Eleven launches its own packaged-goods line.
--Banks find a new use for direct mail: resurrecting their lousy image.
--Digitas Sweden opens.
--AOL opens, which helps us dumb parents figure out what the hell we're buying for our kids. I'm heading over there now.
--Will the recession make people even more likely to watch free content? You betcha!

From Mediaweek:

--HBO thinks consumers will pay $54.95 for Saturday's Oscar De La Hoya-Manny Pacquiao fight, but is giving out coupons which offer discounts too.
--Out-of-home says it will fully recover in 2010 after a tough 2009.
--More of us watched the Macy's Thanksgiving Day Parade this year. Was it the performance by Rick Astley? No, that was a surprise.
--Why aren't publishers using more widgets?

From The New York Post:

--Lenny Dykstra discovers publishing a magazine is harder than it looks.
--Ad sales for the Super Bowl are described as "sluggish."

From The New York Times:

--CNN nudges in on the AP's turf.
--Turns out U.S. media companies didn't enhance the country's international image in the post-9/11 world.
--Pity the aging local news anchor.
--Stuart Elliott asks 20 questions, including: "Will Citibank have to change its slogan, 'Citi never sleeps,' because it now suggests that anxious executives, worried about solvency, are staying up all night?" Good one.
--Time publishes high-end Time Style & Design magazine. A company spokesperson says it put the issue together in October, when things were just lousy instead of super lousy.
--David Carr says the news media is partly to blame for the death of that Wal-Mart worker.

From The Wall Street Journal:

--Axe men's haircare products launch. Subscription required. Because I know you're dying to see it, here's one of the ads (though in the pantheon of great Axe commercials, it's a little disappointing):

-"Four Christmases" does well at the box office, while no one cares about "Australia." Free.
--Cable: panacea for a recession-plagued populace. Subscription required.

That's it. Oy, that first Monday back from Thanksgiving is rough.

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