Monday, January 5, 2009

Adverganza's Monday morning picks, 01.05.09

Wherein I scan the Monday morning headlines so you don't have to.

From Advertising Age:

--Guess what? In 2009, auto ad budgets will continue to suck wind.
--Marketing execs more interested in trade deficits than your silly Web 2.0 marketing idea.
--Social media valuations might not be what you think.
--Boy Scouts invest in new brand, GPS.
--David Berkowitz looking to kill the word "viral." Here, here!
--Outgoing NBC guy tells CBS and ABC their video search sucks.
--While you were on vacation, CMO Mark Jarvis left Dell.
--Below, Bob Garfield's 11th annual Bobbys.

From Adweek:

--U.S. agency of the year: Crispin, Porter + Bogusky. (You knew that, didn't you?)
--Global agency of the year: TBWA.
--Media agencies' 2009 mantra: ROI.
--Barbara Lippert thinks the Pepsi spot below, from TBWA/Chiat/Day, got watered down.

--2009 is gonna hurt.
--Dag Soderberg puts Bono in the bible.

From Brandweek:

--From the editors of Brandweek, a new blog, BrandFreak.
--Nielsen CEO John Burbank on why Web advertising isn't memorable.
--All about the digital transition.
--We'll learn a lot about the power of brands this year.

From Mediapost:

--Agency of the year: Mediavest.
--Retail marketer of the year: WalMart.
--Food marketer of the year: Campbell Soup.
--Automotive marketer of the year: Subaru.
--Financial services marketer of the year: ING.
--Technology marketer of the year: HP.
--American Pie's Seann William Scott to MC a sports show on Heavy.
--Where the VC money might go this year.
--Google diggs for mobile product ideas.
--Q&A with Television Bureau of Advertising president Chris Rohrs. He's not all that upbeat.
--Aegis Group looking for those so-called "strategic alternatives."
--Viacom apologizes for those "Why Is Dora Crying?" ads.

From Mediaweek, lotsa depressing forecasts:

--2009 might hurt less if you're in digital, but it's still gonna hurt.
--You don't want to be in network TV right now.
--Good news! Cable might not experience the "concussive trauma" this year of some other media sectors.
--Independent magazine entities are headed for a lot of pain.
--Local TV and radio looks to diversify.
--Advertisers still liking out-of-home in '09.
--TV production is going to be awful in 2009.
--The ups and downs of Knight Rider.

From The New York Post:

--Steve Jobs says he has "hormonal imbalance."
--Which retailer will fold next?

From The New York Times:

--Superheroes came to the rescue of Hollywood in 2008.
--You knew things were going to go a cropper with Kathy Griffin on CNN.
--The surprising strength of
--In magazines, being down in ad pages by single digits is the new up.
--Book publishing business so bad that conferences are being held via Webcam. Boo-hoo!
--More people get their news on the Web than newspapers. Duh.

From The Wall Street Journal:

--Ads to be less "lavish and glamorous" this year. Duh. Subscription required.
--Are TV and the Internet finally getting hitched? Free.
--New York Times sells ads on its front page. The horror! Free.

Glad that's over. Very depressing. Uh, happy new year?


Anonymous said...

you read all that stuff, catherine?

Anonymous said...

EXCUSE ME....for the orthographic slip...
catharine would be better