Tuesday, January 13, 2009

Apple threw "MacWorld Expo Under the Bus"

As you know, I'm a bit obsessed with Apple's mishandling of everything on and around Steve Jobs' health issues. Loved this interview by Simon Dumenco of Ad Age with Jason Snell, editorial director of Macworld. Lots of good sound bites, but this one, about why Apple made that weird announcement about Jobs' non-participation in Macworld Expo, really stands out:

"My personal opinion is that for whatever reason it was decided that Jobs couldn't or wouldn't give the keynote, and given the recent speculation about his health, a simple announcement that Jobs wouldn't be giving the keynote would lead to massive speculation that he was very sick. By changing the story to be about Apple throwing Macworld Expo under the bus, Apple deflected attention from Jobs' absence. It worked for a couple of days, but in the end the speculation machine left Expo and turned back to Jobs' health, which led to the health statement he released."

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