Tuesday, October 20, 2009

Verizon decides it's time to make fun of the iPhone on two fronts

With Apple still selling iPhones like there's no tomorrow -- it sold 7.4 million of them in the last quarter -- it's not exactly tme to kick the company in the teeth while it's down on its luck. So what's up with the two campaigns out right now from Verizon that make fun of the iPhone specifically, and iCulture in general?

The first is the campaign below for Verizon's new Motorola 'Droid phone; in the nanosecond that the campaign's been out, it's at least managed to gain some notoriety, even though all of those references to "iDon't" makes it sound, well, like a dumbphone unless you're paying attention. The references to iDon't are actually about the iPhone. More than 700,000 YouTube views later, here's the spot, which has led some to speculate that the endless poking of fun at the iPhone may kill any possibility of Verizon becoming an iPhone carrier too. (Damn!)

The second attacks the iPhone in a more obtuse way. In this one, a voiceover intones over and over that, "There's a map for that" instead of the iPhone-esque, "There's an app for that." The maps in question are really ones showing that Verizon's 3G coverage across the U.S. is much stronger than AT&T's — AT&T, of course, being the sole carrier for the aforementioned iPhone, which kind of lives for 3G.

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