I'm going to always try to be honest on this blog about when I've predicted something correctly, and incorrectly, but glad I can start with something I got right. Ahem, as predicted, a number of other companies have followed Kellogg's lead (and going back to 2005, Kraft's) in limiting advertising to children. (Though, admittedly, the fact that there was an FTC hearing scheduled for today on the issue certainly helped these companies make some decisions.) The companies include General Mills, PepsiCo, McDonald's, Cadbury Adams USA LLC, Coca-Cola; Hershey; Unilever, and Masterfoods USA.
Wednesday, July 18, 2007
And now, even less kiddie advertising
I'm going to always try to be honest on this blog about when I've predicted something correctly, and incorrectly, but glad I can start with something I got right. Ahem, as predicted, a number of other companies have followed Kellogg's lead (and going back to 2005, Kraft's) in limiting advertising to children. (Though, admittedly, the fact that there was an FTC hearing scheduled for today on the issue certainly helped these companies make some decisions.) The companies include General Mills, PepsiCo, McDonald's, Cadbury Adams USA LLC, Coca-Cola; Hershey; Unilever, and Masterfoods USA.
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