Props to Leo Burnett for calling another agency on reappropriating one of its ideas, which just happens to be the greatest idea of the year: the conversion of some 7-11's into Kwik-E-Marts, complete with real-life Simpsons products, to promote The Simpsons Movie. The story didn't get the prominent treatment it should have on Adweek's Web site, but it goes like this: Reed Collins, a senior vp/creative director at Burnett, says that the agency pitched the idea to Fox during a new business pitch for the movie last year. Further, it shared the ideas with the agency which won the business—FreshWorks/TracyLocke (which, I'm wondering, should be hereafter known as StaleWorks/TracyLocke?). Said Collins, who wishes the parties involved could have come to "a nice, amicable solution" rather than Burnett having to go public in this fashion, "This was the straw that broke the camel's back. It's happening far too often and something has to be done about it."
Friday, July 20, 2007
Burnett borrows back credit for 'Simpsons Movie' promo
Props to Leo Burnett for calling another agency on reappropriating one of its ideas, which just happens to be the greatest idea of the year: the conversion of some 7-11's into Kwik-E-Marts, complete with real-life Simpsons products, to promote The Simpsons Movie. The story didn't get the prominent treatment it should have on Adweek's Web site, but it goes like this: Reed Collins, a senior vp/creative director at Burnett, says that the agency pitched the idea to Fox during a new business pitch for the movie last year. Further, it shared the ideas with the agency which won the business—FreshWorks/TracyLocke (which, I'm wondering, should be hereafter known as StaleWorks/TracyLocke?). Said Collins, who wishes the parties involved could have come to "a nice, amicable solution" rather than Burnett having to go public in this fashion, "This was the straw that broke the camel's back. It's happening far too often and something has to be done about it."
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What makes you so sure Mr. Collins is correct? What if he pitched an idea that was already in the works? It happens.
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