This time, it's not the smell ... it's the noise

You may remember the story about the bus shelter advertising in San Francisco that smelled like milk-and-cookies, which was stopped before its time? In another attempt to, um, "engage" people why they were waiting for the bus, Bacardi undertook an ill-fated bus promo in Edinburgh, which loudly played disco music as the background for a series of 20-second ads. The noise was so loud, according to this story, that people avoided the shelter even when the weather was bad. Maybe outdoor advertisers should consider just doing a straightforward ad every once in awhile.