Wednesday, July 18, 2007

'Business 2.0' gets more friends

Didn't get to say anything yesterday about the whispers of the possible death of Business 2.0, but now that Nat Ives at Ad Age has uncovered a new angle--that there's a "Save Business 2.0" Facebook page--it's time to enter the discussion. As of when Ives first noticed it yesterday morning it had 160 friends; as of this writing roughly 36 hours later, it has 337. Not bad. But not enough to save a magazine. To add to the list of friends on Facebook of Business 2.0 that Ives compiled for his story, here are a few more: Kara Swisher of The Wall Street Journal, David Kirkpatrick of Fortune, Philip Elmer-DeWitt, Josh Tyrangiel of Time and, of course, a whole bunch of flacks. This is more interesting as a social (network) experiment than an actual cause, to me anyway. One could debate all day whether or not Business 2.0 should or shouldn't die, but as with every other magazine born during Web 1.0, the ad pages never came back when the Internet did, and it doesn't look like they're going to. On the other hand, if this Facebook group makes a difference (and four more people joined while I was writing this post), then it'll be more proof of the power of social networking. Whatever the end result, it's something to keep an eye on.

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