Tuesday, August 28, 2007
Is Bob Mould or TIAA-CREF selling out?
MSNBC.com is jawing on this morning about the TIAA-CREF spot that's been out for a few weeks now featuring Bob Mould's "See a Little Light." The issue this time isn't artists selling out, but advertisers, I guess, selling in. The story asks, "Advertisers claim to revel in being creative and original. How does repackaging someone else’s artistic efforts for their own sales pitches accomplish either of those goals?" Not a bad question, except that advertisers aren't generally in the business of making music. If they were, they'd be in the music business. And although the story goes on at length about the potential silliness in positioning TIAA-CREF as a "dot-org" and therefore above the commercial fray, at least the Mould song isn't being used to bolster the profits of Citibank or Bank of America, which has its own storied history of repurposing meaningful rock songs.