Wednesday, August 29, 2007
Romney tries out a CGM campaign
Good thing you can always count on a presidential candidate to jump on a new media bandwagon long after it's left town. Yes, electorate, Mitt Romney has launched a CGM contest--or maybe this should be called voter-generated media--per this item at washingtonpost.com. Entrants can create their own campaign using content provided by the campaign and their own content. Of course, the item points out that this idea isn't even that original within political circles, noting Hillary Clinton's shout-out to supporters to help her pick a theme song and John Edwards' initiative to let people add to his TV spot on YouTube. The Romney contest has a deadline of September 17th. If the voter-created spot above is any indication, the prize is a plaque in the Cliched Political Ads Hall of Fame.