Ad Age doesn't do the "push" news emails often, but this one was worth it: Andy Berndt, co-president of Ogilvy New York, is joining the dark side ... uh ... I meant Google, to start something that would consult on creative and account services, just like ad agencies do (although it would consult with agencies as well, per Ad Age's story). That said, I don't really believe that Google is the dark side. I believe not being smart about the future of advertising is the dark side, and it's pretty hard to accuse Google of being dumb about that. BUT WAIT, THERE'S MORE: Google's Tim Armstrong explains why Google this whole Andy Berndt led Creative Lab thing-a-ma-jig is definitely not an ad agency.
Tuesday, September 18, 2007
Berndt leaves agency to start Googlagency?
Ad Age doesn't do the "push" news emails often, but this one was worth it: Andy Berndt, co-president of Ogilvy New York, is joining the dark side ... uh ... I meant Google, to start something that would consult on creative and account services, just like ad agencies do (although it would consult with agencies as well, per Ad Age's story). That said, I don't really believe that Google is the dark side. I believe not being smart about the future of advertising is the dark side, and it's pretty hard to accuse Google of being dumb about that. BUT WAIT, THERE'S MORE: Google's Tim Armstrong explains why Google this whole Andy Berndt led Creative Lab thing-a-ma-jig is definitely not an ad agency.
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It will be fascinating to see what form that agency takes. And how many people from Ogilvy Berndt takes with him. He's a smart guy and a good leader so I suspect it will be a lot more than a "we'll do the search words for you" type thing.
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