Speaking of CMOs, Diddy is becoming, more or less, the CMO of Diageo's Ciroc vodka. Apparently he held a press conference yesterday in which he said of his plans to make the vodka the official vodka of New Year's Eve: " "When the ball drops, if you're not drinking Ciroc vodka, you're not drinking New Year's Eve the right way." Anyway, there's a full Q&A with him on the Ad Age site.
Thursday, October 25, 2007
Diddy to guide Ciroc vodka brand
Speaking of CMOs, Diddy is becoming, more or less, the CMO of Diageo's Ciroc vodka. Apparently he held a press conference yesterday in which he said of his plans to make the vodka the official vodka of New Year's Eve: " "When the ball drops, if you're not drinking Ciroc vodka, you're not drinking New Year's Eve the right way." Anyway, there's a full Q&A with him on the Ad Age site.
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