Randy Rothenberg did a quick turnaround post this morning on his Interactive Advertising Bureau "clog" saying that there is nothing all that new under the sun when it comes to audience measurement discrepancies—and that the story in today's New York Times doesn't point out that the IAB has been working with the major services to resolve measurement issues. Of course, as a former New York Times' ad columnist, Rothenberg makes sure to point out how difficult summing up big, thorny issues such as Web metrics can be, saying, "if you think it’s so easy to summarize a history of the world in 750 words, try it someday."
Monday, October 22, 2007
IAB: Nothing new in 'New York Times' story
Randy Rothenberg did a quick turnaround post this morning on his Interactive Advertising Bureau "clog" saying that there is nothing all that new under the sun when it comes to audience measurement discrepancies—and that the story in today's New York Times doesn't point out that the IAB has been working with the major services to resolve measurement issues. Of course, as a former New York Times' ad columnist, Rothenberg makes sure to point out how difficult summing up big, thorny issues such as Web metrics can be, saying, "if you think it’s so easy to summarize a history of the world in 750 words, try it someday."
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