Have no idea why CNNMoney.com is devoting space today to this story about Leo Burnett—the man, not the agency—but it has good insights into his approach to client loyalty. Just one question: did the guy who offered Burnett another brand of cigarette during the meeting with Marlboro get fired?
Tuesday, October 23, 2007
Don't you forget:: Burnett smoked only Marlboros
Have no idea why CNNMoney.com is devoting space today to this story about Leo Burnett—the man, not the agency—but it has good insights into his approach to client loyalty. Just one question: did the guy who offered Burnett another brand of cigarette during the meeting with Marlboro get fired?
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