Bring back resurrected Orville Redenbacher!

Come to think about it, maybe ConAgra should have stuck with the creepy, resurrected Orville Redenbacher that Crispin brought back from the dead. The company has actually resorted to airing old Orville ads as bad as this one, but at least, since it's from the 1970s, in this commercial Orville doesn't yammer on about MP3 players. The brand's agency is Venables, Bell and Partners right now. Can't figure out the strategy.